The new look Guidestar reflects the context of our work, the future direction of our organisation, service offering and our clients.

Created with our core values, purpose and aspirations front of mind.  The icon represents the 3 services areas of Guidestar – Support, Therapy and Learning.

The colours are intentionally calming, earthy and natural tones that are also reflected in our new space located at Pentridge, Coburg.

Each component of the icon represents the areas of our business with the following in mind:

STONE:  Support (Ground)
Support is our core business, the foundation of our organisation and where we started. This component of the triad is positioned at the base of the icon to represent this.

SAGE: Therapy (Grass)
Therapy supports our clients to grow and thrive.  This component is sage in colour to reflect grass.  It is positioned on the left hand side of the logo directional to the right to demonstrate moving forward.

BLUE: Learning (Sky)
Through learning our clients, families and supports develop and progress.  This component is coloured blue and positioned at the top of logo to represent aspirations of the sky is the limit.

The three component icons face inwards to represent our person-centred services.

The new Guidestar brand will be rolled out across our business over the coming months.

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